India is a land of startups. Every few months, new names pop up: SaaS, fintech, edtech, logistics, and healthcare. The list doesn’t end....

Language might not be the first thing that springs to mind when you think of fintech. We typically discuss the apps, algorithms, and how...

Startups in India live and die by their speed. They must move faster than bigger companies, grab attention, and turn users into loyal...

Technology keeps surprising us, like one day it’s about automation in factories, the next it’s about cars driving themselves. But...

English dominates the internet. That’s no surprise. Most global platforms, whether it’s ecommerce, education, or entertainment, still...

Talk to any business leader and you’ll hear the same line: “Show me the ROI.” If something doesn’t give returns, it rarely survives the...

Let’s be honest. Nobody enjoys reading content they can’t fully connect with. You’ve probably had that moment, scrolling a website, the...

Let’s be real for a second. Language isn’t just about words on a screen. It’s about whether someone feels like,  “ah, this is for me.”...

In India, the way you talk to your customers can make or break the deal. And we’re not just talking about sales tactics or advertising...

E-commerce in India? It's on fire. Every month, more people are buying online groceries, gadgets, and even gold. But here's the part most...

You know, there's a funny thing about the internet: it feels global, but it speaks local. If you're aiming to make an impact in India,...

When businesses discuss going "regional" in India, they often underestimate just how complex that process is. Tamil, for instance, isn't...